Reach More Customers this Holiday Season with 5 Simple Tips for Effective Visual Merchandising

Reach More Customers this Holiday Season with 5 Simple Tips for Effective Visual Merchandising

How can retailers go beyond product displays to score some visual merchandising ideas that will pack a punch? Merchandising a store can be a challenge, especially for busy retailers. But when you consider that consumers are used to seeing the polished displays in national stores, it makes sense to emphasize and improve merchandising in your store.

While merchandising has always been important, the new priorities being placed on it by a new generation of shoppers makes these 5 tips even more important.

Read More

More Pen Lines Using Templates

More Pen Lines Using Templates

Here are a few more ideas for decorative pen lines using the template shapes. This time, it is your turn to drive.

The premise for the designs in the earlier article about pen lines was to use the template shapes to add the decorative elements to the pen lines. No drawing, no extra alignment steps, and no merging. Then set the parameters to very small values so that the decoration would be almost subliminal. The pen can draw these details easily and impressively. No pen line would ever need to be just a plain rectangle. The details would be delicate enough that they could not possibly overshadow any picture.  

Some of the designs used the template shapes in obvious ways, some used template shapes that were not often considered because they were entirely too decorative, and one used unlikely parameter values to turn the template into an uncuttable shape, but quite an interesting pen line.

The premise for this group of designs remains the same. This time, however, there will be no files to download. The Parameter tables will be included, and you will make your own files. Either begin with the downloaded files from the earlier article, or start a new design from scratch. Education is important. How many times have we heard that expertise is the first step toward creativity?

Read More

Simple Pen Lines Using Templates

Simple Pen Lines Using Templates

The thought of “decoration” brings to mind baroque flourishes, and some framers—rightly—want no part of it. 

This notion has perpetuated an adherence to strict austerity: Every picture is presented best with no ornament whatsoever. However, this attitude ignores the fact that every aspect of the presentation—even its austerity—colors our perception of the picture. So some pictures could do with a little ornament—call it softening the rectangles, call it an echo of an element of the picture.

Decorative pen lines may be the perfect addition to solve the need for minimal decoration. The details can be small enough that they are almost subliminal. No line needs to be just a simple rectangle anymore, and Wizard’s FrameShop™ software offers endless choices to change the details for every line using just the templates and their parameters.

Read More

Project Spotlight: Global Wizard Collaboration from Waterville, Maine to Reykjavík, Iceland

Project Spotlight: Global Wizard Collaboration from Waterville, Maine to Reykjavík, Iceland

The project started when he had just finished some of his previous designs for Transformers-related artwork. “A friend had asked me how hard it would be to design one based off character art they had commissioned from Alex Milne, a regular artist for the Transformers comics,” Ames recalled. The only snag—they lived in Iceland!

Read More

5 Easy Steps to Getting Your Business Noticed

5 Easy Steps to Getting Your Business Noticed

Okay, I’ll say it. Things aren’t what they used to be. Consumer buying habits have changed. Traditional media channels are losing listeners. Hundreds of your client emails go unopened. Getting social becomes a whole new way for customers to ignore you. Blah, blah, blah. For any business owner who has sat looking over last month’s sales and wondered “What’s happened?” this is for you!

Read More